A Global B2B Platform for Vietnamese Goods

Client name: SourceVietnam.com

Project name: B2B Wholesale Platform

With its rich diversity of high-quality products and a burgeoning economy, Vietnam has immense global potential. SourceVietnam.com was born to connect this potential with international buyers, empowering Vietnamese manufacturers and artisans to thrive in global markets.

The Challenge
The Solution
The Result
Tech Stack

SourceVietnam.com aspires to be the definitive platform for Vietnamese exports, bridging the gap between local manufacturers and global buyers. With over 500 manufacturers already on board and 800 active users, its mission is to bring Vietnam’s vast array of goods, from textiles to handcrafted items, to an international audience while ensuring a seamless and trustworthy trading experience.

This ambitious initiative addresses a growing demand for reliable, authentic sourcing of Vietnamese products, capitalizing on the country’s manufacturing expertise, unique materials, and competitive pricing.

SourceVietnam.com aims to support Vietnamese businesses, enabling them to compete globally by providing tools for streamlined operations, enhanced visibility, and credibility in international markets.

1. The Challenge

When SourceVietnam.com aimed to simplify the global sourcing process for Vietnamese products, it quickly identified several operational challenges that required strategic solutions to ensure the platform met the needs of both manufacturers and international buyers:

Bridging the global trade gap

SourceVietnam.com sought to connect Vietnamese manufacturers with international buyers but faced challenges in overcoming language, currency, and regional barriers, which hindered smooth communication and efficient transactions. A reliable solution was needed to facilitate global business growth.

Visibility and transparency in the manufacturing process

International buyers lacked visibility into goods quality and production processes, which created difficulties in establishing trust. Ensuring that buyers could view sourcing, production, and verification processes was essential to build confidence.

Managing diverse product offerings

Vietnam’s export ecosystem includes various goods, from industrial materials to artisanal crafts. Organizing and showcasing these products comprehensively for global buyers while maintaining quality control was a logistical challenge.

Streamlining cross-border transactions

Complex trade regulations, customs processes, and international payment systems required an efficient solution to minimize delays and ensure transparency between buyers and sellers.

2. The Solution

Mediastep developed a customized platform for SourceVietnam, delivering innovative solutions tailored to the specific needs of Vietnamese exporters and global buyers.

Bridging the global trade gap

Mediastep developed a multi-language platform supporting over 15 languages and 168 currencies, enabling smooth communication and transactions for international buyers and manufacturers.

Features like “Request for Quotation” and a built-in chat function allow easy negotiations, enhancing cross-border transparency and trust. This streamlined approach simplifies the international trade process and fosters better business relationships globally.

Visibility and transparency in the manufacturing process

SourceVietnam.com enhances transparency by offering buyers access to factory images, product close-ups, and videos showcasing the production process. The platform’s True View feature allows buyers to inspect products from various angles, ensuring confident decision-making.

Managing diverse product offerings

Mediastep developed sophisticated catalog management tools to enhance the organization and presentation of Vietnam’s diverse product range. Buyers can easily filter products based on categories, product hashtags, features such as Ready to Ship, price ranges, minimum order quantities, and certifications.

This system ensures a more personalized and efficient product search experience, allowing for a seamless browsing and purchasing journey.

Streamlining cross-border transactions

Mediastep optimized cross-border transactions by integrating invoicing and payment systems that support multiple currencies and comply with global standards.

The platform offers various payment methods, ensuring flexibility for international buyers and sellers, streamlining transactions, and reducing delays. This approach simplifies global trade and enhances financial transparency.

3. The Result

Since launching, SourceVietnam.com has significantly expanded Vietnam’s global trade presence. Over 500 Vietnamese suppliers across various industries have joined the platform, facilitating transactions in over 10 countries. In its first year, the platform increased export volumes by 35%.

Buyers have expressed greater confidence in sourcing from Vietnam, thanks to enhanced communication tools and visibility features. Suppliers have streamlined operations with improved production transparency and analytics, allowing them to meet international demand efficiently.

SourceVietnam.com has positioned itself as a trusted partner in Vietnamese exports, leveraging Mediastep’s innovative technology to bridge the gap between local expertise and global markets.

4. Tech Stack

  • Frontend: React Native, TypeScript, JavaScript, HTML, CSS
  • Backend: ASP.NET Core, Entity Framework, Dapper, Hangfire, OpenAI, OpenSearch, Hangfire, Expo, RabbitMQ
  • Database: MSSQL
  • Cache: Redis
  • Third-parties: Google Ads, Google Analytics, Froala, Elastic Email

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